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Luxury retail

WordPress to Framer

A boutique’s website moved from WordPress to Framer, with the whole catalogue rebuilt as a CMS so each piece gets its own page.

Service
Framer websites
Built with
Framer, CMS
  • WordPress to Framer
  • CMS-driven catalogue
  • Sister-brand launch page

The problem01

The boutique’s site ran on WordPress, with a catalogue that changes as pieces arrive and sell.

The approach02

The site was rebuilt in Framer, not ported page by page. Every piece is a CMS entry, and the brand and stock pages are generated from that one collection.

What was built03

  1. 01Catalogue with a page for every piece
  2. 02Brand pages and a full stock listing drawn from the CMS
  3. 03Journal, plus consignment, concierge and maintenance pages
  4. 04A launch page for a sister brand

The result04

The site now runs on Framer. Adding a piece is a CMS entry, not a page build.

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